Ceresit
The RulerServes Construction professionals and DIY enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Ceresit anchors on a muted Orange (#b79f8d) as their primary brand signal, paired with Red (#df2e33), and accented by Gray. The palette leans warm — inviting and energetic.
#c8c8c8
Accent
#f8f8f8
Background
#282828
Text
#000000
Background
#b79f8d
Primary
#df2e33
Secondary
Typography
Headings set in headings (a sans-serif — clean, modern, and optimized for digital), body in body (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ceresit uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, bold.
Wordmark
rectangle
Text
3/10
Brand Character
Ceresit is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
product focused, application shots
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
multinational, based in DE, communicating in 23 languages.
DE
multinational
cs, uk, hu, bs, hr, ru, ka, lv, sr, sk, lt, sl, el, de, pl, sq, be, ro, bg, et, mk, fr, en
Ceresit is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ceresit. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#56a15e
Distinctive green used for call-to-action buttons and highlights, associated with the brand.
var(--global-type-heading1-font-family)
Font used for headings, creating a modern and technical feel.
kvalita od firmy Henkel
Repeated phrase emphasizing the quality and association with Henkel.
Social Media Intelligence
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