Čermák IES logo

Čermák IES

The Innocent
Energy·Gas Station·est. 1996·cermak-ies.cz

Serves Local residents and travelers in Liberec

open sansreliablepracticalcommunity-focusedcustomer-oriented10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

qualityconveniencecustomer servicelocal presence

Color Intelligence

Čermák IES anchors on Blue (#cee1eb) as their primary brand signal, paired with Blue (#045389), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#cee1eb

Primary

#045389

Secondary

#013b73

Accent

#9ab9ce

Accent

#5383a6

Accent

#fafdfe

Background

cool palette(0w/6c)Blue

Typography

Headings set in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital), body in open sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
open sansBodySans Serif
Aa
din-next-w01-lightHeadingsSans Serif
Aa
barlowsecondary_headingSans Serif
Aa
helvetica-w01-lightUISans Serif
Aa
ArialnavigationSans Serif
Aa
barlow-mediumcaptionSans Serif

Logo Anatomy

Čermák IES uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Čermák IES is authoritative and decisive, warm and approachable.

Nostalgia
82%
Confidence
78%
Warmth
71%
Enthusiasm
63%
Formality
47%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

Čerpací staniceTankautomatOtevírací dobaJsme rodinný podnikDoubská

Design Playbook

Photography

realistic, daytime

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Wix.

Built withWix

Market Presence

Local market, headquartered in Liberec, CZ.

Origin

CZ

Headquarters

Liberec, CZ

Market Scope

local

Languages

cs

Čermák IES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Čermák IES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Founding Year

Heritage ElementSupporting

References to being on the market since 1996.

Consistency80%
Website
ActiveOccasional

Regional Identity

Cultural SymbolSupporting

References to being located in Doubská, Liberec.

Consistency70%
Website
ActiveOccasional

Founding Year Number

Number CodeSupporting

The number 1996 is associated with the brand's founding year.

Consistency80%
Website
ActiveOccasional

Family Business

Origin StorySupporting

Emphasis on being a family-run business.

Consistency70%
Website
ActiveOccasional

Čermák-IES font

Typography CodeSupporting

The logo uses a custom font with rounded corners and a horizontal line running through the letters.

Consistency90%
Website
ActiveOccasional

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