What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
CAH – UGA anchors on Blue (#2b92a2) as their primary brand signal, paired with Green (#434734), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2b92a2
Primary
#434734
Secondary
#004555
Accent
#167084
Accent
#b0b8b5
Accent
#98926b
Accent
Typography
Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
CAH – UGA is formal and professional, cool and detached, technically detailed.
third
college
formal
Signature Words
Design Playbook
scientific, landscape
natural
full_color
flat
horizontal
rounded
balanced
static
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Teal Blue
The teal blue (#318a98) is used for the logo, buttons, and links, creating a consistent brand color.
Roboto Condensed Headings
Roboto Condensed is used for headings, providing a modern and technical feel.
Czech Association
The brand name itself indicates a Czech association, grounding it in local professional context.
CAH-UGA
The acronym CAH-UGA is used consistently as a shorthand for the organization's name.
Social Media Intelligence
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