Alga spring
The RulerServes Health-conscious individuals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Alga spring anchors on Orange (#eaddca) as their primary brand signal, paired with Orange (#c7bcac), and accented by Green. The palette leans warm — inviting and energetic.
#eaddca
Primary
#c7bcac
Secondary
#33672b
Accent
#d23838
Accent
#72ac31
Accent
#e9e9e9
Accent
Typography
Alga spring uses Muli across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Brand Character
Alga spring is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Green Accent
The shade #72ac31 is used for key buttons and accents, reinforcing the natural and healthy aspect of the brand.
Czech Chlorella
The brand emphasizes the origin of their chlorella from the Czech Republic, suggesting a unique quality.
Alga Spring
The name 'Alga Spring' evokes a sense of natural purity and origin.
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