Česká psychoanalytická společnost
The Everyman“Vítá vás”
Serves Professionals and individuals interested in psychoanalysis
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Česká psychoanalytická společnost anchors on Red (#e62332) as their primary brand signal. The palette leans warm — inviting and energetic.
#e62332
Primary
#f5f5f5
Background
#1a1a1a
Text
#ffffff
Surface
Typography
Česká psychoanalytická společnost uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Česká psychoanalytická společnost uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, abstract.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Česká psychoanalytická společnost is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
stock, medical
natural
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Bright Red
Used for accents and highlights, drawing attention to key information.
Poppins
Used for headings and body text, providing a modern and readable experience.
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