Česká společnost pro kybernetiku a informatiku
The RulerServes Professionals in cybernetics and informatics
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Česká společnost pro kybernetiku a informatiku anchors on a vivid Blue (#000c75) as their primary brand signal, paired with Blue (#0011a1). The palette leans cool — projecting trust and professionalism.
#000c75
Primary
#0011a1
Secondary
#010101
Text
#39393b
Text
#dfe2e9
Background
#a9aaaf
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Česká společnost pro kybernetiku a informatiku uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Česká společnost pro kybernetiku a informatiku is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Navy Blue
Used for the main branding elements, conveying trust and authority.
Helvetica
Used for headings and body text, providing a clean and professional look.
ČSKI
The brand is primarily known by its acronym.
ČSKI Logo
The logo features the letters ČSKI, with the 'Č' in orange and the 'SKI' in black, using a sans-serif font with a distinctive diacritic mark above the 'C'.
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