Český perník
The InnocentServes Tourists visiting Český Krumlov
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Český perník anchors on Orange (#d1b073) as their primary brand signal, paired with Red (#d32a32), and accented by Orange. The palette leans warm — inviting and energetic.
#d1b073
Primary
#d32a32
Secondary
#a67649
Accent
#faeeae
Accent
#75402d
Accent
#582a10
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Český perník uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Český perník is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, headquartered in Český Krumlov, CZ.
CZ
Český Krumlov, CZ
local
cs
Český perník is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Český perník. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy Red
Used in the logo and for highlighting key elements, like prices and calls to action.
Oswald
Used for headings, providing a classic, slightly old-world feel.
Český Krumlov
The brand name and description emphasize the origin in Český Krumlov, a historically significant town.
Descriptive Product Names
Products are named with clear descriptions of their contents (e.g., 'Český perník').
Bear with Flower
A brown bear holding a pink flower is used as a mascot.
Folk Art Illustration
The illustrations have a folk art style, with a slightly naive and traditional look.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
