Cestovní agentura Cesta snů
The CaregiverServes Families and individuals seeking affordable travel options
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Cestovní agentura Cesta snů anchors on Blue (#bcc9de) as their primary brand signal, paired with Blue (#7993be), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#bcc9de
Primary
#7993be
Secondary
#1e4590
Accent
#4265a3
Accent
#fcfcfc
Background
#14a5c5
Accent
Typography
Headings set in DM Serif Display (a serif — evoking tradition, authority, and print heritage), body in Fira Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Cestovní agentura Cesta snů uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Cestovní agentura Cesta snů is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal Blue
Consistent use of #00bec8 across the website for primary buttons and accents.
DM Serif Display
Use of DM Serif Display for headings, creating a classic and readable feel.
Akční Nabídky
Frequent use of 'Akční Nabídky' (Special Offers) to attract customers.
Running figure
A stylized running figure is part of the logo.
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