Cesta z krize
The Caregiver“Každá krize má svou cestu ven”
Serves Individuals in crisis
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Cesta z krize anchors on a vivid Blue (#008ed1) as their primary brand signal, paired with Blue (#004b97), and accented by Green. The palette leans cool — projecting trust and professionalism.
#008ed1
Primary
#004b97
Secondary
#036a30
Accent
#5eae35
Accent
#002445
Accent
#afbdcb
Accent
Typography
Headings set in Signika (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Cesta z krize uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, friendly, approachable.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Cesta z krize is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Stock photography, Real-life situations
natural
bright
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Lime Green
The lime green (#7bb835) is used for the logo, buttons, and various accents throughout the website, creating a sense of hope and vitality.
Nunito Sans-Serif
The Nunito font is used for body text, providing a clean and readable experience.
Každá krize má svou cestu ven
The tagline 'Každá krize má svou cestu ven' (Every crisis has its way out) is prominently displayed, reinforcing the brand's message of hope and support.
Czech Language
The website is entirely in Czech, reflecting its focus on serving the Czech-speaking population.
Prominent Contact Information
The website features readily available contact information for crisis helplines, emphasizing accessibility and immediate support.
Helping Hand Illustration
A flat, cartoon-style illustration of a person in distress being offered a helping hand, symbolizing support and care.
Intertwined Profiles
The logo features two intertwined human profiles forming a circular shape, representing connection and mutual support.
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