What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Cestovní kancelář VŠPJ anchors on a vivid Orange (#f5cc63) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#f3f3f3
Background
#f5cc63
Primary
#1b1b1b
Text
#383838
Text
#5b5b5b
Accent
#aeb0ae
Accent
Typography
Headings set in Atyp (a sans-serif — clean, modern, and optimized for digital), body in DoplnkovePismo (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Cestovní kancelář VŠPJ uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, minimalist.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Cestovní kancelář VŠPJ is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
stock, travel, event
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
en
Cestovní kancelář VŠPJ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Cestovní kancelář VŠPJ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
F7CB63
A golden yellow used for highlights and accents, conveying energy and optimism.
VŠPJ
Acronym for the university, used in the brand name.
Carousel
Use of image carousels to showcase travel destinations.
CK VŠPJ logo
The logo features the letters 'CK' and 'VŠPJ' in a specific sans-serif font, with an owl icon above the letters 'CK'.
Social Media Intelligence
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