
Chachar/Wear
The Innocent“Oblečení pro každého chachara”
Serves Local residents interested in casual wear
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Chachar/Wear anchors on a muted Blue (#ced6dc) as their primary brand signal, paired with Blue (#0173c3), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ced6dc
Primary
#0173c3
Secondary
#0a619c
Accent
#a0b3c2
Accent
#4691c7
Accent
#a0a0a3
Background
Typography
Headings set in Nunito (a sans-serif — clean, modern, and optimized for digital), body in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Chachar/Wear uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chachar/Wear is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Product photography
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
Chachar/Wear is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chachar/Wear. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoBrand Codes
Steel Blue
Used for accents and calls to action.
Nunito
Used for headings and body text, providing a modern and readable appearance.
Oblečení pro každého chachara
Clothing for every chachar.
Chachar
Using the word 'Chachar' which is a local slang.
Chachar/Wear logo
The logo features a group of people with raised arms, stylized in blue and gray, suggesting a sense of community or celebration.
Social Media Intelligence
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