Chalk, spol. s r.o.
The Innocent“Český výrobce magnézia pro sportovní účely”
Serves Climbers and athletes
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Chalk, spol. s r.o. anchors on Red (#b61634) as their primary brand signal, paired with Orange (#746058), and accented by Orange. The palette leans warm — inviting and energetic.
#b61634
Primary
#746058
Secondary
#97827b
Accent
#453a34
Accent
#edecec
Accent
#aba8b5
Accent
Typography
Headings set in Poiret One (a display face — designed for headlines and visual impact), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chalk, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chalk, spol. s r.o. is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Chalk, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chalk, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and for highlighting key elements.
Poiret One
Used for headings, providing a unique and sporty feel.
Magnesium Carbonate
Focus on the quality and purity of their magnesium carbonate.
Triangle with mountain
A triangle shape with a stylized mountain range inside.
Chalk font
The word "Chalk" is written in a distinctive, slightly slanted font.
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