Chalupa U Beranů
The EverymanServes Families and individuals seeking a relaxing vacation in a natural setting
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Chalupa U Beranů anchors on a vivid Blue (#08b6ff) as their primary brand signal, paired with Blue (#2ebefe), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#08b6ff
Primary
#2ebefe
Secondary
#312511
Accent
#f3ed41
Accent
#3f7140
Accent
#89abaf
Accent
Typography
Headings set in mfg (a sans-serif — clean, modern, and optimized for digital), body in open sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chalupa U Beranů uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chalupa U Beranů is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Harrachov, CZ.
CZ
Harrachov, CZ
local
cs
Chalupa U Beranů is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chalupa U Beranů. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Beran (Ram)
The name 'U Beranů' translates to 'At the Rams', referencing a traditional Czech symbol of strength and hospitality.
Sky Blue
Used extensively throughout the website, evoking a sense of calm and relaxation associated with vacation.
Open Sans
Used for body text, providing a friendly and approachable feel.
Social Media Intelligence
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