Chalupa Fklidu
The Everyman“nemáte svou vlastní chalupu? Nevadí, my vám tu naši půjčíme!”
Serves Families and groups seeking a relaxing vacation in a chalet.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Chalupa Fklidu anchors on Pink (#f9c0ea) as their primary brand signal, paired with Pink (#e983b9), and accented by Pink. The palette leans warm — inviting and energetic.
#f9c0ea
Primary
#e983b9
Secondary
#c2508f
Accent
#a31a51
Accent
#fb5fab
Accent
#abb8c3
Accent
Typography
Headings set in Marcellus (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chalupa Fklidu uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chalupa Fklidu is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
nature, cozy, rustic
natural
natural
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Chalupa Fklidu is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chalupa Fklidu. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Mauve
Used for the website's primary call-to-action buttons and links.
Inter
Used for the main body text, providing a readable and accessible feel.
Playful Compound
Combining 'Fklidu' to suggest peace and relaxation.
Cozy Interior
Photos of the chalet's interior.
Ring stain
A ring stain shape is visible.
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