Chalupa Na Kovárně
The Innocent“Rezervace chalupy v Orlické horách”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Chalupa Na Kovárně anchors on a muted Orange (#463a2f) as their primary brand signal, paired with Orange (#241b14), and accented by Orange. The palette leans warm — inviting and energetic.
#0b0805
Text
#463a2f
Primary
#241b14
Secondary
#745c46
Accent
#9e856a
Accent
#bcc1b8
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Chalupa Na Kovárně is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Dark Brown
Used for the header and some text elements, evoking a rustic feel.
Times New Roman
Used for all text, providing a traditional and classic look.
Rustic Chalupa
Emphasizes the traditional and historical aspect of the accommodation.
Dwarf Blacksmith
A dwarf blacksmith character with a hammer is used as a mascot.
Rustic Font
A rustic, slightly distressed font is used for the 'Chalupa Na Kovárně' title, evoking a traditional or hand-crafted feel.
Wooden Sign
The website navigation uses a wooden sign shape with an arrow, giving a rustic and outdoorsy feel.
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