Chalupa na Šumavě
The Innocent“Rekreační chalupa na Šumavě – Dopřejte si odpočinek v přírodě”
Serves Families and couples seeking a relaxing vacation in nature
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Chalupa na Šumavě anchors on Yellow (#b29d26) as their primary brand signal, paired with Yellow (#726729), and accented by Orange. The palette leans warm — inviting and energetic.
#b29d26
Primary
#726729
Secondary
#ebf1f1
Background
#ae9b6f
Accent
#5b90d0
Accent
#6d7b5c
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chalupa na Šumavě uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chalupa na Šumavě is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Chalupa na Šumavě is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chalupa na Šumavě. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#ac986a
Earthy brown color used for accents and design elements.
Merriweather
Used for headings, creating a classic and inviting feel.
Šumava Region
Emphasizes the location in the Šumava region.
Bright outdoor photography
The images use bright, natural lighting and focus on outdoor scenes, showcasing the chalet and its surroundings in a clear and inviting way.
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