Chalupa Tara logo

Chalupa Tara

Hospitality·Vacation Rental·chalupatara.cz

Serves Families and couples seeking a relaxing vacation in the Jizera Mountains.

Titillium WebRelaxingComfortableScenicFamily-friendly11/12 intel

What Drives Them

TranquilityNatureHospitalityComfort

Color Intelligence

Chalupa Tara anchors on a vivid Red (#7f0000) as their primary brand signal, paired with Red (#884747), and accented by Red. The palette leans warm — inviting and energetic.

#7f0000

Primary

#884747

Secondary

#b58d8d

Accent

#5a0101

Background

#fefefe

Background

#bfcad2

Accent

warm palette(5w/1c)Red · Blue

Typography

3 typeface families in play — a richer, more layered typographic system.

Aa
Titillium WebBodySans Serif
Aa
Titillium WebUISans Serif
Aa
Material Symbols OutlinedUISans Serif
Aa
SFMono-RegularcodeMonospace

Logo Anatomy

Chalupa Tara uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Chalupa Tara is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
79%
Enthusiasm
68%
Confidence
63%
Nostalgia
57%
Formality
42%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

ChalupaJizerské horyApartmányAlbrechticeTanvaldský Špičák

Design Playbook

Photography

Scenic, Interior, Exterior

Lighting

natural

Color Treatment

realistic

Icons

outlined

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 2 social platforms.

Built withBootstrap
Social
facebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

Chalupa Tara is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chalupa Tara. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Jitka Zedníčková

Founder FigureSupporting

The Chalupa Tara is owned and operated by Jitka Zedníčková.

Consistency80%
WebsiteSocial
ActiveOccasional

Tara Blue

Signature ColorSupporting

The shade #1a63a0 is used for the website's theme color, buttons, and accents.

Consistency70%
Website
ActiveOccasional

Jizera Mountains Location

Heritage ElementSupporting

The chalet's location in the Jizera Mountains is a key part of its identity.

Consistency60%
WebsiteSocial
ActiveOccasional

Cross in a circle

Cultural SymbolSupporting

A cross inside a circle is used as a logo element.

Consistency90%
Website
ActiveOccasional

ChalupaTara.cz

Typography CodeSupporting

The website name is written in a distinctive, cursive font.

Consistency90%
Website
ActiveOccasional

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