CHARAKTER
The InnocentServes Men seeking grooming and tattoo services
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d8d8d8
Accent
#fefefe
Background
#000000
Background
#747474
Accent
#444444
Text
#a6a6a6
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Manrope (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
CHARAKTER uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
CHARAKTER is authoritative and decisive, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
professional, candid
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
CHARAKTER is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CHARAKTER. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Oswald
Used for headings, giving a bold and modern feel.
Dark and Moody
Black and white or desaturated photos of barbers and tattoos.
Místo, kde se precizní práce barberů snoubí s uměním tetování.
Repeated phrase about the combination of barbering and tattoo art.
Geometric Sans-Serif
The logo uses a bold, geometric sans-serif typeface with sharp angles and a modern feel, particularly noticeable in the 'A' which is represented by a triangle.
Social Media Intelligence
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