Chata Bajama
The Everyman“V srdci Bedřichova součástí turistické a lyžarské oblasti”
Serves Families and groups seeking accommodation in the Jizera Mountains
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Chata Bajama anchors on a vivid Red (#ed1e24) as their primary brand signal, paired with Orange (#ff6900), and accented by Green. The palette leans warm — inviting and energetic.
#ed1e24
Primary
#000000
Text
#ffffff
Background
#f2f2f2
Surface
#008000
Accent
#ff6900
Secondary
Typography
Headings set in Alfa Slab One (a display face — designed for headlines and visual impact), body in Public Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chata Bajama uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chata Bajama is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
nature, lifestyle
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Bedřichov, CZ.
CZ
Bedřichov, CZ
local
cs
Chata Bajama is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chata Bajama. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#ed1e24
Used for key elements like the logo and some buttons, creating a sense of energy.
Alfa Slab One
Used for the main heading, giving a bold and playful impression.
Ubytování V Bedřichově
Repeated phrase emphasizing the location.
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