Chata Horal
“Aktivní dovolená i relax v soukromí s výhledem na Tanvaldský Špičák v Jizerských horách.”
Serves Families and groups seeking private accommodation in the Jizera Mountains
What Drives Them
Color Intelligence
Chata Horal anchors on a vivid Yellow (#353500) as their primary brand signal, paired with Green (#7bdcb5), and accented by Blue. The palette leans warm — inviting and energetic.
#242424
Text
#353500
Primary
#000000
Background
#7bdcb5
Secondary
#abb8c3
Accent
#fcb900
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chata Horal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chata Horal is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
Chata Horal is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chata Horal. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Teal
Used for highlights and accents, evoking a sense of freshness and nature.
Nature-focused
Photos showcase the surrounding nature and the cozy interior of the cabin.
Location-based
Name includes 'Horal', referencing the mountainous region.
Chata Horal Font
The font used for the "Chata Horal" text is a distinctive, slightly condensed sans-serif typeface.
Hiking Figure Icon
The logo includes a stylized silhouette of a person hiking with a walking stick, rendered in a simple, geometric style.
Social Media Intelligence
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