Chata PRIM
The ExplorerServes Families and outdoor enthusiasts
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
Chata PRIM anchors on a muted Green (#98be98) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#323435
Background
#fefeff
Background
#cfcfd0
Background
#939496
Background
#0a0f15
Text
#98be98
Primary
Typography
Headings set in bebas-neue-by-fontfabric (a display face — designed for headlines and visual impact), body in neuzeit-grotesk (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chata PRIM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chata PRIM is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Nature, Scenic, Interior
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Regional presence, headquartered in Praha, CZ.
CZ
Praha, CZ
regional
cs
Chata PRIM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chata PRIM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the logo and website header.
Poppins
Used for headings and body text, creating a modern and readable feel.
Nature Photography
Images of the surrounding mountains and nature.
PRIM Font
The word 'PRIM' is written in a bold, sans-serif font with a distinctive letter 'A' that has a square-shaped hole in the middle.
Social Media Intelligence
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