Chata u Jirky
The Innocent“Chata u Jirky – Ubytování v Krkonoších”
Serves Families and groups seeking accommodation in the Krkonoše mountains
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#e5e5e4
Accent
#201d1c
Text
#000000
Background
#666463
Accent
#9d9c9b
Accent
#c7c6c5
Accent
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chata u Jirky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chata u Jirky is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Outdoor, Natural, Scenic
natural
realistic
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
Chata u Jirky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chata u Jirky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Regional Identity
References to the Krkonoše mountains and local tourism.
Dark Blue
The dark blue (#020381) used in the logo and website headers.
Ubuntu Sans-Serif
Use of Ubuntu font for headings, creating a modern and approachable feel.
Mountain Silhouette
A stylized mountain range silhouette appears above the text.
Bold Sans-Serif
The logo uses a bold sans-serif typeface for the main text 'Chata U Jirky'.
Social Media Intelligence
Chata Jirka. 7 899 To se mi líbí · Mluví o tom (477). Chata u Jirky Dolní Dvůr 22, Dolní Dvůr, 543 42, okres Trutnov
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