Chemex logo

Chemex

The Innocent
Retail·Coffee Equipment·chemex.cz
Quality-focusedMinimalistFunctionalClassic9/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

CraftsmanshipDesignSimplicityTradition

Color Intelligence

Chemex anchors on Blue (#194f8f) as their primary brand signal, paired with Blue (#c2cfe1), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#194f8f

Primary

#c2cfe1

Secondary

#547cad

Accent

#84a0c3

Accent

#fbfcfd

Background

#000000

Text

cool palette(1w/5c)Blue

Typography

No typefaces detected

Logo Anatomy

Chemex uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Chemex communicates with a balanced, middle-of-the-road voice.

Formality
50%
Confidence
50%
Warmth
50%
Enthusiasm
50%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Chemex is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chemex. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Chemex Font

Typography CodeSupporting

The Chemex logo uses a bold, sans-serif font with a slightly rounded appearance, giving it a clean and modern look.

Consistency90%
Website
ActiveOccasional

Product Application

Photography Style CodeSupporting

The website uses photography that showcases the application of their products in various industries, such as sailing, construction, and design.

Consistency80%
Website
ActiveOccasional

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