Child Friendly, s.r.o.
The CaregiverServes Parents of young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Child Friendly, s.r.o. anchors on Blue (#d3f0ee) as their primary brand signal, paired with Blue (#a1dfdb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d3f0ee
Primary
#a1dfdb
Secondary
#46c1b8
Accent
#7bd2cc
Accent
#b9e7e4
Accent
#ffffff
Background
Typography
Headings set in Hedvig Letters Serif (a serif — evoking tradition, authority, and print heritage), body in Work Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Child Friendly, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Child Friendly, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
Child Friendly, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Child Friendly, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Child Friendly Blue
The shade #026fe0 is used for primary buttons and accents throughout the site.
Hedvig Letters Serif Headings
The Hedvig Letters Serif font is used for headings, creating a classic and professional feel.
Czech Language
The website is primarily in Czech, reflecting its local market.
Smiling face logo
A stylized smiling face icon with a dot below, used as part of the Child Friendly logo.
Child Friendly font
The use of a rounded, sans-serif font for the 'Child Friendly' text in the logo and on the website.
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