CHILLIMAT
The Innocent“CHILLIMAT - Chilli semínka, sazenice chilli, pálivé omáčky”
Serves Chili enthusiasts and foodies
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
CHILLIMAT anchors on a muted Orange (#d8cdc2) as their primary brand signal, paired with Yellow (#524a32), and accented by Orange. The palette leans warm — inviting and energetic.
#d8cdc2
Primary
#524a32
Secondary
#b64e1e
Accent
#b09a6e
Accent
#e3761b
Accent
#fdfdfd
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CHILLIMAT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CHILLIMAT is energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
Product-focused, Food photography
Natural
Vibrant
Flat
Dropdown
Rounded
Balanced
Image
Digital Footprint
Built on Unknown, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
CHILLIMAT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CHILLIMAT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#c75719
Used for key elements and calls to action, creating a sense of warmth and spice.
Descriptive Naming
The brand name directly relates to the product (chilli mats).
Unique Chilli Varieties
The brand offers a wide selection of chilli seeds and plants.
Chilli character
A cartoon chilli pepper character with a distinctive, slightly distressed illustration style.
Handwritten font
A handwritten-style font is used for the brand name, giving it a casual and personal feel.
Jar label
The product label features the mascot and brand name, creating a consistent visual identity.
Chilli Mat font
The brand name is written in a handwritten-style font, with a slightly distressed look.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
