MUDr. Jiří Fiala
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MUDr. Jiří Fiala anchors on Blue (#1a9fc9) as their primary brand signal, paired with Blue (#8ccee2), and accented by Gray. The palette balances warm and cool tones.
#1a9fc9
Primary
#8ccee2
Secondary
#000000
Background
#cccccc
Accent
#ffffff
Background
#00868b
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
MUDr. Jiří Fiala is formal and professional, authoritative and decisive.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Zlín, CZ.
CZ
Zlín, CZ
local
cs
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Brand Codes
Light Blue
#199fc9 used for headings and accents, creating a sense of trust and professionalism.
Georgia
Traditional serif font used for body text, conveying reliability and expertise.
MUDr. Jiří Fiala
The brand is directly associated with the doctor's name, emphasizing personal care and expertise.
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