CHMELAŘSTVÍ, družstvo Žatec logo

CHMELAŘSTVÍ, družstvo Žatec

The Innocent
Agriculture·Agricultural Cooperative·est. 2014·chmelarstvi.cz

Serves Farmers and Brewers

Open SansTraditionalReliablePracticalEstablished11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionSustainabilityCommunity

Color Intelligence

CHMELAŘSTVÍ, družstvo Žatec anchors on a muted Green (#d2deca) as their primary brand signal, paired with Green (#a1b296), and accented by Green. The palette leans warm — inviting and energetic.

#d2deca

Primary

#a1b296

Secondary

#28451d

Accent

#5a744e

Accent

#eff7ea

Accent

#a3c824

Accent

warm palette(1w/0c)Green

Typography

Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
LatoHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

CHMELAŘSTVÍ, družstvo Žatec uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

CHMELAŘSTVÍ, družstvo Žatec is formal and professional, authoritative and decisive, technically detailed.

Confidence
80%
Formality
70%
Technicality
70%
Enthusiasm
50%
Nostalgia
45%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

chmelchmelnicedružstvo

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, headquartered in Žatec, CZ.

Origin

CZ

Headquarters

Žatec, CZ

Market Scope

national

Languages

cs

CHMELAŘSTVÍ, družstvo Žatec is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CHMELAŘSTVÍ, družstvo Žatec. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#a3c824

Signature ColorSupporting

Bright green color used in the website design.

Consistency80%
Website
ActiveOccasional

chmel

Cultural SymbolSupporting

References to hops, a key ingredient in Czech beer.

Consistency90%
Website
ActiveOccasional

Open Sans

Typography CodeSupporting

Font used for the website text.

Consistency80%
Website
ActiveOccasional

Hop Plant Icon

Cultural SymbolSupporting

A stylized hop plant with leaves and hop cones is used as a central icon, representing the company's focus on hop cultivation.

Consistency90%
Website
ActiveOccasional

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