Choceňská mlékárna
The InnocentServes Families and individuals seeking traditional Czech dairy products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Choceňská mlékárna anchors on a muted Blue (#aab3cc) as their primary brand signal, paired with Blue (#16159a), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#aab3cc
Primary
#16159a
Secondary
#4343a8
Accent
#6e6ebd
Accent
#dddded
Accent
#243d7d
Accent
Typography
Headings set in DM Serif Text (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Choceňská mlékárna uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, natural, wholesome.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Choceňská mlékárna is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Choceňská mlékárna is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Choceňská mlékárna. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
151499
Dark blue used for the logo and key elements, conveying tradition and quality.
DM Serif Text
Used for headings, providing a classic and elegant appearance.
90letou tradicí
Emphasis on the long-standing tradition of over 90 years in dairy production.
1928
Founding year of the dairy, used to emphasize the brand's history.
Social Media Intelligence
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