Chuť.cz logo

Chuť.cz

The Innocent
Food Products·Food·chut.cz

Serves Health-conscious consumers

Source Sans 3QualityHealthyReliableTraditional10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Quality IngredientsHealthTraditionCustomer Satisfaction

Color Intelligence

Chuť.cz anchors on Red (#a61e22) as their primary brand signal, paired with Red (#7e0000), and accented by Red. The palette leans warm — inviting and energetic.

#a61e22

Primary

#7e0000

Secondary

#ac0000

Accent

#ff0000

Accent

#ffffff

Background

#000000

Background

warm palette(6w/0c)Red

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
GilroyUISans Serif

Logo Anatomy

Chuť.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, simple, modern.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

4/10

naturalsimplemodern

Brand Character

Chuť.cz is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
75%
Confidence
70%
Enthusiasm
70%
Urgency
45%
Formality
40%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

sušenázeleninahoubydehydratovanékvalitní

Design Playbook

Photography

product, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Chuť.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chuť.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: round

Complexity40%
naturalsimplemodern

Brand Codes

Kvalita které můžete věřit

CatchphraseSupporting

Tagline emphasizing trust and quality.

Consistency90%
Website
ActiveOccasional

Sušená + Product

Naming ConventionSupporting

Naming products as 'Sušená zelenina', 'Sušené houby'.

Consistency100%
WebsiteAdvertising
ActiveOccasional

Dehydratované potraviny

Proprietary IngredientSupporting

Focus on dehydrated foods as a key offering.

Consistency80%
Website
ActiveOccasional

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