Cirka logo

Cirka

The Innocent

Dobré jídlo na dobrém místě

Food Retail·Grocery Store·cirka.cz
KnedleSustainableCommunity-focusedAuthenticFriendly10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

SustainabilityQualityCommunityTransparency

Color Intelligence

Cirka anchors on Red (#d71717) as their primary brand signal, paired with Red (#933535), and accented by Red. The palette leans warm — inviting and energetic.

#d71717

Primary

#933535

Secondary

#d6c9c8

Accent

#eddcbc

Accent

#41ba71

Accent

#ac1e1c

Accent

warm palette(5w/1c)Red · Orange · Green

Typography

Headings set in Knedle (a display face — designed for headlines and visual impact), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
KnedleHeadingsDisplay
Aa
arialBodySans Serif
Aa
Helvetica Neuesecondary_headingSans Serif
Aa
var(--nav-font-family)navigationSans Serif

Logo Anatomy

Cirka uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Cirka is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
80%
Warmth
75%
Confidence
65%
Humor
55%
Nostalgia
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

dobré jídloudržitelnější nakupovánícirkakolektiv

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebookinstagram

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Cirka Red

Signature ColorSupporting

Used in the logo and as a primary accent color throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

Knedle

Typography CodeSupporting

Used for headings, giving a playful and hand-crafted feel.

Consistency80%
Website
ActiveOccasional

Dobré jídlo na dobrém místě

CatchphraseSupporting

Appears in the title and reinforces the brand's focus on quality food and location.

Consistency90%
WebsiteSocial
ActiveOccasional

Parta, myšlenka a místo

Origin StorySupporting

The brand emphasizes its collective origin and mission.

Consistency80%
WebsiteSocial
ActiveOccasional

Pac-Man C

Signature ShapeSupporting

The logo uses a Pac-Man-like shape to form the letter 'C' in 'Cirka'.

Consistency90%
Website
ActiveOccasional

Wavy Lines

PatternSupporting

The website uses a pattern of wavy lines in various colors as a decorative element.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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