What Drives Them
Color Intelligence
and accented by Gray. The palette leans cool — projecting trust and professionalism.
#d5d5d6
Accent
#221e1f
Text
#a8a8aa
Accent
#4d4c4e
Text
#7e7e7f
Accent
#fefefe
Background
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
citta beads uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
citta beads is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
second
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shopify, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Noto Sans
Used for body text, creating a clean and readable feel.
Affirmation bracelets
Naming bracelets based on affirmations.
Harmonizace prostoru i mysli
Tagline emphasizing harmony of space and mind.
Citta Script Logo
The logo features the word "citta" in a flowing, handwritten-style script font, with a line extending from the end of the word.
Social Media Intelligence
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