CITY MED
The CaregiverServes Individuals seeking private medical care
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
CITY MED anchors on Blue (#5d8ebe) as their primary brand signal, paired with Red (#b3302f), and accented by Red. The palette leans warm — inviting and energetic.
#5d8ebe
Primary
#b3302f
Secondary
#dbbdc0
Accent
#1b66aa
Accent
#ffffff
Background
#e7e4e5
Accent
Typography
Headings set in Gill Sans (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
CITY MED is formal and professional, authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
en
CITY MED is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CITY MED. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Founding Year
References the founding year of 1995, highlighting the clinic's long-standing presence.
Red Accent
Uses a specific shade of red (#ee342d) for buttons and headings, creating a consistent visual accent.
Czech Health Insurance
Explicitly mentions cooperation with Czech Health Insurance companies, emphasizing local relevance.
Social Media Intelligence
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