CK FISCHER Kolín logo

CK FISCHER Kolín

The Everyman

Dovolená s jistotou silného partnera.

Travel·Travel Agency·fischer.cz

Serves Families and individuals seeking package holidays and travel experiences.

Open SansReliableExperiencedCustomer-focusedApproachable10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityTrustCustomer SatisfactionInnovation

Color Intelligence

CK FISCHER Kolín anchors on a vivid Blue (#003473) as their primary brand signal, paired with Red (#dc2626), and accented by Blue. The palette leans warm — inviting and energetic.

#003473

Primary

#38bdfa

Accent

#404040

Text

#ffffff

Background

#ededed

Surface

#dc2626

Secondary

warm palette(4w/2c)Blue · Gray · Red

Typography

Headings set in fischer (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
fischerHeadingsSans Serif

Logo Anatomy

CK FISCHER Kolín uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

modernclean

Brand Character

CK FISCHER Kolín is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
80%
Enthusiasm
75%
Formality
65%
Warmth
55%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

DovolenázájezdyStředomoříexotiky

Design Playbook

Photography

Travel, Destination, Lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Dark Mode

Yes

Digital Footprint

active on 5 social platforms, offers dark mode.

Social
facebooktwitterinstagramyoutubelinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
modernclean

Brand Codes

Navy Blue

Signature ColorSupporting

Dominant color used in the logo, website, and branding materials.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text and headings, providing a clean and readable style.

Consistency85%
WebsiteAdvertisingSocial
ActiveOccasional

Dovolená s jistotou silného partnera

CatchphraseSupporting

Tagline used to convey reliability and security.

Consistency75%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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