CK Rekotour Anna Pavlicová
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#252628
Background
#020202
Text
#717171
Accent
#d6d6d6
Accent
#a7a7a7
Accent
#393939
Text
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CK Rekotour Anna Pavlicová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CK Rekotour Anna Pavlicová is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Next.js.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Anna Pavlicová
The business is named after and features the founder.
Segoe UI
Used throughout the site, providing a clean and readable look.
CK Rekotour
Using 'CK' (Cestovní Kancelář - Travel Agency) to indicate the type of business.
Star-like logo
The logo features a star-like shape with a circle and triangle element, creating a distinctive visual.
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