CleverFarm logo

CleverFarm

The Creator

CleverFarm | Komplexní platforma pro efektivní zemědělství

Agriculture·Precision Agriculture Platform·cleverfarm.cz

Serves Farmers and agricultural businesses

ArialInnovativeEfficientReliableTechnical10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

SustainabilityData-drivenEfficiencyInnovation

Color Intelligence

CleverFarm anchors on a vivid Blue (#008061) as their primary brand signal, paired with Blue (#e4f1ee), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#008061

Primary

#e4f1ee

Secondary

#7ebfaf

Accent

#3e9e87

Accent

#55aa95

Accent

#acd5cb

Accent

cool palette(0w/6c)Blue

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
ArialBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
GeorgiacaptionSerif

Logo Anatomy

CleverFarm uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

CleverFarm is authoritative and decisive, energetic and passionate, technically detailed.

Technicality
79%
Confidence
73%
Enthusiasm
68%
Urgency
62%
Formality
57%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

AgroevidenceTelematikaIoT senzoryChytré závlahyPachtovních smluv

Design Playbook

Photography

agricultural, field, aerial

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

top_fixed

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Webflow.

Built withWebflow

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, en

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Green Accent

Signature ColorSupporting

The shade #459b7e is used for primary buttons and accents, creating a fresh, natural feel.

Consistency90%
Website
ActiveOccasional

Integrated Platform

Proprietary TechnologySupporting

The website emphasizes the integrated nature of their platform, suggesting a unique technological approach.

Consistency70%
Website
ActiveOccasional

Tech-Forward Naming

Naming ConventionSupporting

The name 'CleverFarm' itself suggests a technologically advanced approach to agriculture.

Consistency80%
Website
ActiveOccasional

Data Visualization

Ux Pattern CodeSupporting

The website uses data visualization to showcase the platform's capabilities.

Consistency60%
Website
ActiveOccasional

Stylized N

Signature ShapeSupporting

The logo features a stylized letter 'N' formed by geometric shapes, creating a modern and abstract design.

Consistency90%
Website
ActiveOccasional

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