What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
CLICHÉ SHOES anchors on a muted Red (#e5d2d1) as their primary brand signal, paired with Blue (#2e3138), and accented by Gray. The palette leans warm — inviting and energetic.
#a6a5a5
Accent
#e5d2d1
Primary
#2e3138
Secondary
#1c1c1c
Text
#4f4e4f
Text
#e3746e
Accent
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CLICHÉ SHOES uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CLICHÉ SHOES is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
CLICHÉ SHOES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CLICHÉ SHOES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
CLICHÉ SHOES
Directly states the product type (shoes) and adds a slightly ironic descriptor (cliché).
E5746D
Used for accents and calls to action, providing a pop of color.
CLICHÉ logo
The CLICHÉ logo uses a bold, sans-serif typeface with a distinctive accent mark over the 'E'.
Social Media Intelligence
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