Český lev - Union Beroun
The Innocent“fotbalový klub | cluberoun.cz ”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Český lev - Union Beroun anchors on a muted Pink (#cbbdcb) as their primary brand signal, paired with Blue (#031946), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#cbbdcb
Primary
#031946
Secondary
#1e4a93
Accent
#e52327
Accent
#a4adb5
Accent
#f6f2f4
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Český lev - Union Beroun uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, sporty, emblematic.
Combination Mark
shield
Icon + Text
6/10
Brand Character
Český lev - Union Beroun is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
action, candid
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Beroun, CZ.
CZ
Beroun, CZ
local
cs
Český lev - Union Beroun is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Český lev - Union Beroun. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: shield
Brand Codes
Dark Blue (#031946)
Used for the logo and some accents, conveying reliability and professionalism.
Red (#e52327)
Used for some accents and buttons, conveying energy and enthusiasm.
Source Sans Pro
Used for body text, providing a clean and readable appearance.
Czech Lion
The logo features a red lion, a symbol associated with the Czech Republic.
Red and White Stripes
The team's jerseys feature a recurring pattern of red and white vertical stripes.
Social Media Intelligence
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