CM OPTIK
The Innocent“CMOPTIK | navazujeme na tradici nejstarší optiky na Moravě”
Serves Individuals seeking eye care and eyewear
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
CM OPTIK anchors on a vivid Red (#f0523d) as their primary brand signal, and accented by Yellow. The palette leans warm — inviting and energetic.
#f0523d
Primary
#494d5b
Text
#fdc10d
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in squarespace-ui-font (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CM OPTIK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CM OPTIK is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Product, Lifestyle
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on Squarespace, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Brno, CZ, communicating in 2 languages.
CZ
Brno, CZ
regional
en, cs
CM OPTIK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CM OPTIK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange-Red
Used in the logo and website accents (#f0523d).
Since 1884
Highlights the long-standing tradition of the optician shop.
CM OPTIK font
The logo uses a sans-serif font with a slightly geometric and modern feel, with the 'CM' and 'OPTIK' stacked vertically and 'OPTOMETRIE' above in a smaller font.
Social Media Intelligence
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