CM Klub
The RulerServes Adults seeking relaxation and stress relief
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
CM Klub anchors on Yellow (#f7efd6) as their primary brand signal, paired with Orange (#debd6e), and accented by Orange. The palette leans warm — inviting and energetic.
#f7efd6
Primary
#debd6e
Secondary
#813709
Accent
#b58f4e
Accent
#000000
Background
#291200
Text
Typography
Headings set in Marck Script (a script — elegant and expressive with calligraphic flair), body in Titillium Web (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
CM Klub uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CM Klub is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Relaxing, Intimate
soft
warm
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
en, cs
CM Klub is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CM Klub. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Safe Haven
Repeatedly used to describe the club's atmosphere.
Marck Script
Used for headings, providing a handwritten and personal touch.
Lotus Flower
A stylized golden lotus flower illustration is used as part of the logo.
Script Font
A flowing script font is used for the words 'Hanka' and 'CLEAR MIND'.
Abstract Body
An abstract, glowing line drawing of a reclining female body is used.
Social Media Intelligence
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