Coca-Cola
“Usilujeme o vytvoření udržitelnější a lepší společné budoucnosti. O proměnu lidských životů, komunit a prostředí na naší planetě. Proto podnikáme správným způsobem. Díky naší snaze stát se lepší firmo”
Serves Mass Market
What Drives Them
Color Intelligence
Coca-Cola anchors on a vivid Red (#dd0818) as their primary brand signal, paired with Red (#ea4e5e), and accented by Gray. The palette leans warm — inviting and energetic.
#f2f2f3
Accent
#656565
Background
#c5c5c5
Accent
#000000
Background
#dd0818
Primary
#ea4e5e
Secondary
Typography
Headings set in Aktiv Grotesk CD (a sans-serif — clean, modern, and optimized for digital), body in Aktiv Grotesk (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Coca-Cola uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: classic, bold, iconic.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Coca-Cola is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
product_focused, lifestyle
natural
saturated
flat
top_menu
rounded
moderate
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, headquartered in Atlanta, US.
US
Atlanta, US
global
cs
Coca-Cola is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Coca-Cola. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Coca-Cola Red
Specific shade of red used consistently in logo and branding.
Aktiv Grotesk
Modern sans-serif font used for headlines and body text.
Osvěžte svět
Tagline used to promote the brand's refreshing quality.
Iconic Bottle Shape
The contour bottle is a recognizable symbol of the brand.
Social Media Intelligence
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