Coco Loco logo

Coco Loco

The Innocent
Food & Beverage·Food·est. 2026·coco-loco.cz

Serves Coffee and Italian food enthusiasts

RobotoAuthenticPassionateHigh-QualityEuropean10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityAuthenticityCustomer SatisfactionItalian Heritage

Color Intelligence

Coco Loco anchors on Red (#e7272e) as their primary brand signal, paired with Red (#ee6d70), and accented by Red. The palette leans warm — inviting and energetic.

#e7272e

Primary

#ee6d70

Secondary

#f6b1b2

Accent

#da1313

Accent

#e94749

Accent

#fceced

Background

warm palette(6w/0c)Red

Typography

Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
Roboto SlabHeadingsSlab Serif
Aa
League Spartansecondary_headingDisplay
Aa
WooCommerceUISans Serif

Logo Anatomy

Coco Loco uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Coco Loco is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm
85%
Confidence
75%
Warmth
70%
Nostalgia
50%
Humor
45%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

italskédelikateskávatěstovinyautentické

Design Playbook

Photography

product, food

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, based in IT.

Origin

IT

Market Scope

local

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Tomato Red

Signature ColorSupporting

The color #e42226 is used for the logo and some accents.

Consistency80%
WebsiteSocial
ActiveOccasional

League Spartan

Typography CodeSupporting

Used for headings, providing a bold and modern look.

Consistency70%
WebsiteSocial
ActiveOccasional

Italian Product Names

Naming ConventionSupporting

Products are named in Italian to emphasize authenticity.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebookvideo.other

Coco Loco. 382 To se mi líbí · Mluví o tom (23). Digitální tvůrce

Recent Posts

Coco Loco aktualizoval(a) úvodní fotku. 1 d  · Všechny reakce: 17 1 komentář To se mi líbí Komentář Jindra Morales Nádhera 1 d

Image

Jindra Morales Nádhera 1 d

Instagram

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