What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
SAP Concur anchors on a vivid Orange (#faaf06) as their primary brand signal, paired with Blue (#1076f5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#faaf06
Primary
#1076f5
Secondary
#042c88
Accent
#4fb9f9
Accent
#f419ee
Accent
#07a5e9
Accent
Typography
Headings set in 72Brand (a sans-serif — clean, modern, and optimized for digital), body in benton-sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SAP Concur uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SAP Concur is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on Drupal, active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 9 languages.
US
global
en, de, es, fr, it, ja, ko, pt, zh
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Concur Yellow
Used as a highlight color and in the logo.
Benton Sans
Used for headings and body text, providing a modern and readable feel.
Geometric shapes
Overlapping geometric shapes in bright colors are used to create abstract designs.
Social Media Intelligence
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