Čongrády logo

Čongrády

The Innocent

Čongrády e-shop - domácí paštiky, masové konzervy, pomazánky a hotová jídla

Food & Beverage·Food Products·congrady.eu

Serves Families and individuals seeking traditional, high-quality meat products.

Open SansTraditionalAuthenticFamily-orientedHigh-quality11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

TraditionQualityFamilyNatural Ingredients

Color Intelligence

Čongrády anchors on Orange (#eb9b22) as their primary brand signal, paired with Orange (#f79e00), and accented by Orange. The palette leans warm — inviting and energetic.

#eb9b22

Primary

#f79e00

Secondary

#faf9f7

Background

#dccab4

Accent

#b8a692

Accent

#7e614f

Accent

warm palette(6w/0c)Orange

Typography

Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
RobotoHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Čongrády uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, natural, traditional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

rusticnaturaltraditional

Brand Character

Čongrády is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Enthusiasm
78%
Confidence
68%
Nostalgia
62%
Formality
42%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

domácípaštikydelikatesybabička

Design Playbook

Photography

product-focused, appetizing

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

standard

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Shoptet, active on 2 social platforms.

Built withShoptet
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Čongrády is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Čongrády. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
rusticnaturaltraditional

Brand Codes

Traditional Recipes

Heritage ElementSupporting

References to recipes from grandmothers and grandfathers.

Consistency70%
WebsiteSocial
ActiveOccasional

Mustard Yellow

Signature ColorSupporting

Used in the logo and some accents.

Consistency80%
WebsiteSocial
ActiveOccasional

Flower Logo

Signature ShapeSupporting

A stylized flower shape with a 'C' in the center, used as a logo.

Consistency90%
Website
ActiveOccasional

Jar Label Design

Packaging CodeSupporting

The design of the labels on the jars, featuring a specific font, color scheme, and layout for the product name and details.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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