Continental Travel - Petr Motešický
The Ruler“Hassle-free Prague airport transfers by comfy air-conditioned Mercedes-Benz vehicles.”
Serves Tourists seeking private and customized travel experiences in the Czech Republic and Central Europe.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Continental Travel - Petr Motešický anchors on a muted Blue (#374451) as their primary brand signal, paired with Blue (#85949e), and accented by Gray. The palette leans warm — inviting and energetic.
#374451
Primary
#85949e
Secondary
#c8c6c6
Accent
#b07a2d
Accent
#fdfcfc
Background
#121111
Background
Typography
Headings set in BebasNeueRegular (a display face — designed for headlines and visual impact), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Continental Travel - Petr Motešický uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Continental Travel - Petr Motešický is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue-Gray
Used in the header and footer for a professional look.
Source Sans Pro
Used for body text, providing readability and a clean feel.
Individual Prague Tours
Focus on personalized and private tour experiences.
Social Media Intelligence
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