CoolCity, s.r.o. logo

CoolCity, s.r.o.

The Ruler
Urban Design·Urban Furniture·coolcity.cz

Serves Municipalities and urban planners

nexa_lightReliablePracticalProfessionalSustainable11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityDesignSustainabilityInnovation

Color Intelligence

CoolCity, s.r.o. anchors on a muted Green (#537343) as their primary brand signal, paired with Green (#72a943). The palette balances warm and cool tones.

#537343

Primary

#ffffff

Background

#3b4647

Text

#000000

Background

#253628

Background

#72a943

Secondary

balanced palette(2w/2c)Green · Gray

Typography

Headings set in nexa_bold (a sans-serif — clean, modern, and optimized for digital), body in nexa_light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
nexa_lightBodySans Serif
Aa
nexa_boldHeadingsSans Serif
Aa
nexa_regularsecondary_headingSans Serif
Aa
HelveticaUISans Serif

Logo Anatomy

CoolCity, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

CoolCity, s.r.o. is warm and approachable, energetic and passionate.

Warmth
75%
Enthusiasm
70%
Confidence
65%
Formality
60%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

městských prostranstvídětských hřišťvybavenostdesign

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Nationwide presence, based in CZ, communicating in 3 languages.

Origin

CZ

Market Scope

national

Languages

en, cs, de

CoolCity, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CoolCity, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Green

Signature ColorSupporting

Used in the logo and for key elements on the website (#253829).

Consistency80%
WebsiteSocial
ActiveOccasional

Nexa

Typography CodeSupporting

Used for headings and body text, conveying a modern and friendly feel.

Consistency85%
Website
ActiveOccasional

Geometric Flower Icon

Signature ShapeSupporting

The CoolCity logo features a geometric flower-like icon with a central square and four stylized petals, creating a distinctive and modern shape.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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