Staropramen COOL
The Creator“Dopřejte si osvěžující zážitek se Staropramen COOL – inovativní kombinace piva a ovoce pro každou příležitost. Objevte chuť, která baví.”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Staropramen COOL anchors on Blue (#18428a) as their primary brand signal, paired with Blue (#708fdd), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#18428a
Primary
#708fdd
Secondary
#637a98
Accent
#0000ff
Accent
#000000
Background
#ffffff
Background
Typography
Headings set in Alfa Slab One (a slab serif — bold and impactful, blending tradition with modern punch), body in Proxima Nova (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Staropramen COOL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Staropramen COOL is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms, offers dark mode.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Staropramen COOL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Staropramen COOL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used for the logo and primary accents, specifically #19418a.
Alfa Slab One
Used for headings, providing a bold and playful appearance.
COOL
The brand name itself is used as a catchphrase.
Cool script
The word "cool" is written in a stylized, cursive script with a light blue color.
Lifestyle rooftop
The photography style features young adults in a lifestyle setting, specifically on a rooftop with a sunset backdrop, conveying a sense of fun and camaraderie.
Social Media Intelligence
More brands in Food & Beverage
Explore other brands in this industry to compare visual identities.
![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
