COOP
The Everyman“A co tvoje skříň - je jako ta Viktorova? Tak pozor na skříňová strašidla!”
Serves Local shoppers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
COOP anchors on a vivid Orange (#ffe6d4) as their primary brand signal, paired with Orange (#ff5603), and accented by Blue. The palette leans warm — inviting and energetic.
#ffe6d4
Primary
#ff5603
Secondary
#2b313c
Accent
#ffc7a3
Accent
#ffa570
Accent
#ff7e3c
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
COOP uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
COOP is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Lifestyle, Product
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
COOP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by COOP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Orange
Used for the logo and key elements, creating a vibrant and energetic feel.
Open Sans
Used for body text, providing a clean and readable look.
COOP
The brand is widely known by its acronym.
coop wordmark
The lowercase 'coop' wordmark uses a rounded sans-serif font with a distinctive 'p' shape.
Social Media Intelligence
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