What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
COOP Toužim anchors on a muted Orange (#e0d5d0) as their primary brand signal, paired with Orange (#fa884e), and accented by Red. The palette leans warm — inviting and energetic.
#e0d5d0
Primary
#fa884e
Secondary
#d05936
Accent
#f8ab84
Accent
#fefefe
Background
#586972
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
COOP Toužim is warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
COOP Toužim is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by COOP Toužim. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Orange
#fa884e is used for highlights and calls to action.
COOP
Part of the COOP retail chain.
Coop Logo
The Coop logo features a stylized, rounded square shape with the word "coop" inside.
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