What Drives Them
Organized and dependable. Creates order and stability.
Given the brand's values (Quality, Integrity, Customer Satisfaction), personality (Reliable, Professional), and voice profile (high confidence), 'Reliableness' encapsulates the core promise of providing dependable family homes with local expertise.
Color Intelligence
Correct anchors on Blue (#334f6f) as their primary brand signal, paired with Orange (#50401f). The palette leans warm — inviting and energetic.
#334f6f
Primary
#fdfdfd
Background
#a6a6a6
Background
#50401f
Secondary
#646464
Background
#0f1311
Text
Typography
Headings set in novecentosanswide-bold (a sans-serif — clean, modern, and optimized for digital), body in opensans-regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Correct uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Correct is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Děčín, CZ.
CZ
Děčín, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Novecento Sans Wide
The brand uses Novecento Sans Wide for headings and navigation, creating a modern and bold visual identity.
Czech Language
The website is entirely in Czech, emphasizing its local focus and connection to the Czech market.
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