Costa Coffee logo

Costa Coffee

The Everyman

Z nabídky Costa Coffee si vybere každý, ať už má jakékoliv kávové preference

Food & Beverage·Coffeehouse Chain·costa-coffee.cz

Serves Coffee lovers, casual consumers

CostaDisplayWaveWelcomingRelaxedFriendlyCasual11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCommunitySustainabilityCustomer Focus

Color Intelligence

Costa Coffee anchors on Pink (#771637) as their primary brand signal, paired with Pink (#dfc8cf), and accented by Pink. The palette leans warm — inviting and energetic.

#771637

Primary

#dfc8cf

Secondary

#944862

Accent

#ffffff

Background

#cda8b5

Accent

#af8b72

Accent

warm palette(6w/0c)Pink · Orange

Typography

Headings set in CostaDisplayWave (a display face — designed for headlines and visual impact), body in CostaText (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
CostaDisplayWaveHeadingsDisplay
Aa
CostaTextBodySans Serif
Aa
verdanaUISans Serif

Logo Anatomy

Costa Coffee uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: Modern, Friendly, Approachable.

Type

Combination Mark

Primary Shape

Abstract

Contains

Icon + Text

Complexity

5/10

ModernFriendlyApproachable

Brand Character

Costa Coffee is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
80%
Confidence
70%
Warmth
70%
Formality
40%
Urgency
40%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

Costa CoffeeKávové preference

Design Playbook

Photography

Lifestyle, Product-focused

Lighting

Natural

Color Treatment

Vibrant

Icons

Flat

Navigation

Dropdown Menu

Call to Action

Rounded

Spacing

Comfortable

Hero Approach

Image Carousel

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramtiktok

Market Presence

multinational, based in XX, communicating in 2 languages.

Origin

XX

Market Scope

multinational

Languages

cs, en

Costa Coffee is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Costa Coffee. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: Abstract

Complexity50%
ModernFriendlyApproachable

Brand Codes

771637

Signature ColorSupporting

Used as the primary color for the website's header and other elements.

Consistency90%
WebsiteSocial
ActiveOccasional

CostaDisplayWave

Typography CodeSupporting

Used for headings, creating a distinctive and recognizable brand identity.

Consistency80%
Website
ActiveOccasional

Costa Coffee Font

Typography CodeSupporting

The Costa Coffee logo uses a distinctive, rounded sans-serif font for both 'Costa' and 'Coffee'.

Consistency90%
Website
ActiveOccasional

S-shaped wave

Signature ShapeSupporting

The 'S' in 'Costa' is stylized as a wave, creating a unique and recognizable shape.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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